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Vetlocity, LLC Launches Today, Providing Innovative End-to-End Loyalty Solutions to the Animal Health Market


ATLANTA (Oct. 7, 2014)—The principals of Atlanta-based Vetlocity today announced the company’s launch—and the introduction of the animal health industry’s first fully automated end-to-end loyalty solution designed to strengthen the bond between manufacturers, veterinarians and pet owners.

In addition it was announced that industry veteran Matt Russell, former director of technology at Patterson Veterinary, Inc., has joined Vetlocity as executive vice president. Russell will lead the newly launched firm’s development of the revolutionary solutions that help Vetlocity’s clients—and their customers—build value.

Key Leadership

“We are pleased to welcome Matt to the Vetlocity leadership team,” said Doug Brown, founder, president and CEO of Vetlocity. “Matt’s extensive knowledge of the inner workings of the manufacturer/veterinarian/pet owner value chain is unsurpassed in the industry, and will contribute significantly to our ability to deliver the many benefits our solution offers.”

“I appreciate the opportunity to join the Vetlocity team,” said Russell, who previously managed the veterinary technology portfolios for Patterson Veterinary, one of the largest distributors of consumable veterinary supplies, equipment and software, diagnostic products, vaccines and pharmaceuticals in the U.S. and U.K. “Vetlocity is poised to meet increasing market demand for more practice viability, increased pet owner satisfaction and greater brand loyalty, and I look forward to being a part of this exciting venture.”

Solutions to Meet Market Demand

“Strong relationships among those in the veterinary value chain are more important than ever,” said Brown. “Competitive pressures are squeezing both manufacturers and veterinarians as animal health products are increasingly commoditized. Our solution helps encourage pet owners to purchase animal health products based on value, not price.

“In our team’s respective experiences over the last decade in the animal health industry, we increasingly recognized the need for rewards programs that would truly benefit all involved,” Brown added. With Vetlocity, manufacturers are better able to differentiate and build trust with their veterinary channel; veterinarians in turn are better able to assure compliance—and protect their revenue stream—by filling prescriptions from their own pharmacy; and pet owners are no longer inconvenienced by feeling the need to go elsewhere for their pets medications to save money, he explained.

Russell, who joined the Vetlocity team in August, emphasized the industry’s need to make loyalty programs simple. “Animal health product manufacturers have offered rewards programs for years,” he said. “The problem is that for the most part these programs are manual, and paper-based, putting undue administrative burden on the practice staff, the pet owners—even the manufacturer’s sales and marketing teams.”

Vetlocity, in contrast, provides easy access to technology-driven, simple-to-use loyalty programs that offer the same level of convenience and relevance experienced at user’s grocery, office, drug, electronics and other retail stores, as well as airlines. “It’s time this industry leveraged the technology, automated workflows and data analysis needed to run a rewards programs that truly results in loyal followings,” Russell said.

The Vetlocity solution is backed by an experienced team of animal health industry, technology and loyalty marketing specialists, in addition to Russell and Brown, and follows several years of development. The principles behind the solution are fully vetted and have been effectively leveraged in multiple real-life environments to deliver quantifiable results.

A new website provides prospective clients with more information about the Vetlocity platform and services.

About Vetlocity

Vetlocity provides end-to-end loyalty solutions that enhance the bond between manufacturers of animal health products, veterinarians and pet owners. The Atlanta-based software and services company replaces coupons, forms and wait times, long hallmarks of traditional manufacturer rebate programs, with automated processes. Painless, paperless and fully integrated with the veterinarian’s practice management data, Vetlocity transforms the customer experience every step of the way. Vetlocity is the solution for stronger relationships, more viable practices, happier customers and healthier pets. For more information visit

Vetlocity, LLC Launches Today, Providing Innovative End-to-End Loyalty Solutions to the Animal Health Market